Exports of Scottish salmon to the Far East have leapt 32% by value as Scotland capitalises on the rise of middle class tastes for healthy, premium products in the region.
The value of fresh, frozen and smoked salmon products to the Far East stood at £37m in the first 10 months of last year, up 32.1% on the £28m achieved in the same period in 2011 (HM Revenue & Customs).
Sales had increased more than twelve-fold in three years and Scotland’s market share still only represented less than 1% of the total current opportunity in the Far East, said Scott Landsburgh, chief executive of the Scottish Salmon Producers’ Organisation.
“In the vast region, even niches of niches are huge, so the rewards for finding the right opportunities can be phenomenal,” he said.
In December, representatives of the Scottish seafood industry attended the largest ever Scottish food and drink trade mission to Japan and China. During the visit, an agreement was signed with the World Association of Chefs Societies to promote Scottish salmon and langoustines to its 10 million member chefs across 93 countries.