TV’s Carol Vorderman will front this year’s Seafood Week from October 7-14. The Sea Fish Industry Authority (Seafish) said she was the ideal celebrity to promote seafood because consumers associated her with healthy eating and a busy lifestyle.
The promotion will run under the banner ‘Feeling Good with Seafood’. It will highlight the choice of seafood available and try to persuade consumers that it is a straightforward option for cooking.
Seafish chief executive John Rutherford said last year’s Seafood Week had been a resounding success and urged fish retailers and suppliers to get involved in this year’s event.