Manor Bakeries is getting into the Christmas spirit by bringing out five new seasonal cakes and slices.
Luxurious Mince Pies with orange liqueur and cranberries, Christmas Pudding Slices with brandy sauce, Caramel Slices with fruit and nut and Frosty Fancies will join Mr Kipling's festive portfolio over the next few weeks, while Cadbury Luxury Chocolate Fudge Log and Lyons Dundee Cake are also new.
Support for the newcomers will come in the form of instore sampling. Category manager Hazel Cawthorne said Christmas offered a key opportunity for incremental sales.