Rolo Caramel and Cream (rsp: 38p) is the latest flavour variation to be created by Nestlé Rowntree in an attempt to stimulate growth of the brand over the Christmas period.
Instead of milk chocolate, the new variant consists of white chocolate filled with layers of caramel and cream
The extension follows the launch of an Irish Cream variant of Rolo last year by Nestlé Rowntree, a flavour which it later transferred to its Aero brand.
Kit Kat Chunky is also being launched in white chocolate for the first time (rsp: 37p).
Both the lines are being launched this month and are available throughout the Christmas period.
“The white chocolate limited editions will appeal to the growing numbers of consumers looking for more indulgent confectionery,” said Graham Walker, Nestlé Rowntree sales communications manager. “