Somerset food producer Sauces of Choice has created an ambient range of Sauces For Kids in jars, packed with 'secret' fruit and vegetables.
Made by hand in small batches, the line comprises korma, mild chilli, sweet and sour, Cumberland, barbecue, tikka, tomato and herb and bolognese.
Rolling out to independent delis, all are made with more than 65% fruit and vegetables and are free from artificial preservatives, additives, E-numbers, hydrogenated vegetable oil and processed sugar. They are also low in saturated fat and salt, and have no modified ingredients, wheat or gluten.
"Each is packed full of nutritious fruit and vegetables that some children may normally turn their noses up at," said founder Christine Owen.
Sweetness comes from fruit, such as mango, dates and pineapple, with fresh herbs for flavour. Pulses and vegetables, including carrots, swede, peppers and broccoli, add fibre, vitamins and minerals, and protein.