Serious Pig has won a listing in Selfridges Food Hall with its range of British-made Snacking Salamis.

Both variants went into store last week (rsp £1.99): 'classic' lightly smoked with cracked black peppercorns, and 'spiced' with smoked paprika and a pinch of chilli flakes.

Customers were looking for something on the go and premium quality snacks were in high demand, said fresh food ­buyer Andrew Cavanna. "Serious Pig has hit the nail on the head with such a strong focus on quality and provenance."