Tesco will trial a new hot food-to-go concession in London next week, with a focus on British growers and their produce.
The concession, by foodie entrepreneurs In FARM We Trust, will be available at its Goodge Street Metro store from Monday.
FARM will serve hot food including jerk chicken with salad, pie mash and gravy, fish cake with salad, and beef and ale casserole with mash. Hot breakfast options include porridge, bacon and sausage baps.
Prices start from £1 for coffee, with a bacon bap priced at £3.50 and pie and mash at £6. All meat, fish and vegetables in the range are supplied by British suppliers. Some 70% of products are gluten free, and vegetarian options are also available.
Tesco said it had picked Goodge Street for the trial because the range would appeal to local office workers and commuters. “We know Londoners love good food, but also love to be the first to experience new and exciting food concepts,” a Tesco spokeswoman said.
“That’s why we’re delighted to support FARM in this trial. We’ll be bringing delicious, iconic British favourites in a fresh and exciting way to our customers, and we can’t wait to hear their feedback.”
The duo behind In FARM We Trust are Craig Willis and Dom Kamara. Previously, the pair ran a standalone FARM café in Farringdon.
“Our mission is to serve up classic British dishes with a twist, crafted from hand-selected ingredients from the finest British producers,” said Willis.