The Black Farmer is aiming to shake up the premium bacon category following the success of its premium sausages, which have been listed nationwide in all the big four multiples.
The company is launching a new range of bacon that will initially comprise two lines - Dry Cured Hickory Smoked Back Bacon and Dry Cured Hickory Smoked Streaky Bacon. Each comes in a 225g pack and is expected to sell at about £2.99.
Wilfred Emmanuel-Jones, owner and founder of The Black Farmer brand, said: “At the moment consumers do not expect much from the bacon they buy in supermarkets so I want to stir it up a bit and bring value back to the category.”
Emmanuel-Jones said that he was in talks with a number of major multiples with a view to getting the bacon products listed. He added that, should his bacon prove successful, he would look into the possibility of introducing a premium wet cure addition to the range.