French shallots are under attack from what growers consider is an imposter. A Dutch bred onion/shallot hybrid has been winning sales in the UK. But Olivier Sinquin, marketing director of Prince de Bretagne, said this crop, with names such as Matador and Atlas, "varied in taste, shape, and internal structure", and fulfilled none of the legal criteria which allowed it to be sold under the same generic name: "A variety can only be accepted if it is stable, distinct and homogenous." The region's marketing organisation has been submitting evidence to the European Court in protest. Most of the offending production is in France itself. "Some of the hybrids have been spotted on the Birmingham market," Sinquin added. Meanwhile the real crop is being rebranded and will carry the slogan French shallots ­ traditionally grown'. {{M/E FRESH PRODUCE }}