W/end - 
Ice Cream Wall's 53% 
Nestlé 22% 
Mars 14% 
Del Monte 6% 
Ben & Jerry's/Cadbury 3%

2008 to date - 
Ice Cream Wall's 52% 
Nestlé 19% 
Cadbury 11% 
Skinny Cow 10% 
Del Monte 8% 

2007 - Ice Cream 
Wall's 55% 
Nestlé 25% 
Cadbury 9% 
Mars 6% 
Calypso 5% 

W/end - Top 5 brand Activity 
Walkers 27% 
McVitie's 20% 
Nestlé 20% 
Birds Eye 17% 
Cadbury16% 

W/end - Top 5 Categories 
Impulse 22% 
Beers, wines & spirits 19% 
Grocery 16% 
Health, beauty & baby 14% 
Frozen 9%