Brewers are taking advantage of growing consumer demand for premium bottled beers by linking up with horticultural tourist attractions.
Cornish brewer Sharp’s has linked up with the Eden Project to launch Eden Pure Ale, which will be sold at the site and in supermarkets.
Gaynor Coley, Eden’s development director, said: “This is the first official partnership where the well-established Eden Project brand will be used to help another company’s product beyond Eden itself.”
It follows the launch of Kew Brew by Young’s Brewery earlier this year, in collaboration with Kew Gardens where hops for the beer are grown.
A spokesperson for Young’s said: “In the last six months we have sold nearly 5,000 cases (60,000 bottles) and this keeps growing every month.
“We expect this to continue as the summer arrives and as Kew gets busier.”