The Weetabix Food Company is offering consumers the chance to get their hands on limited edition Shaun the Sheep books.

The three-month promotion will begin this week and feature on packs of Ready Brek, Weetabix, Minis and Bitesize . As well as redeeming on-pack tokens for books, consumers will be able to take part in a competition to design a scarf for Shaun and log onto a campaign website via Weetabix.co.uk.

Shaun was picked for his 'family appeal', according to Weetabix.