NZ Lamb goes on ad trail New Zealand Lamb this week began a £500,000 spring advertising campaign across TV, magazines and the national press aimed at boosting lamb consumption. The campaign, created by Tugboat, will focus primarily on the free range farming conditions in New Zealand. The television commercials run across satellite and terrestrial in both 10 and 20 second formats. They are followed by a supporting colour campaign in major national and consumer cookery titles and mono advertisements featuring recipes in national newspapers. {{MEAT }}