Welsh look to Middle East sales Financially weak suppliers being bad for business even if easy to exploit in the short term, supermarket buyers of lamb are likely to welcome efforts by hard pressed Welsh sheep producers to find new customers as far afield as the Middle East. A St David's Day promotion at the Intercontinental Hotel in Oman may not yet have frightened Australasian and South American shippers, but Welsh Lamb & Beef Promotions md Don Thomas said his team had been talking to potential buyers in the region "for quite some time" and suggested it could achieve "sustainable new markets over and above the promotional platforms". {{MEAT }}