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Quality Meat Scotland is launching a £250,000 advertising and promotional campaign to raise consumer awareness of the "seasonal succulence" of Scotch lamb. The campaign coincides with Scottish Food Fortnight, which starts today, and...
A campaign to boost exports of Northern Irish red meat to European markets has been launched. The two-year initiative aims to raise sales of beef and lamb in France, Italy, the Netherlands, Spain and Scandinavia. Dedicated marketing...
Scotch Lamb will be marketed on television for the first time with an ad campaign to promote the new season meat. The ads, which go live throughout Scotland on STV on 31 August under the strapline 'It's hot this autumn', have been...
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