US push for lamb Reports of plans by the US Department of Agriculture for a lamb promotion campaign seemed at first only to signify official efforts to settle a trade dispute with Australasian suppliers. But lamb has traditionally suffered image problems in the US, its appeal limited to expensive restaurants and ethnic communities, while domestic producers have tended to be primitive. Even a modest boost to demand from the enormous US meat market could send ripples right across the world sheepmeat. {{M/E MEAT }}