Adult soft drink Shloer has had a packaging revamp and is launching a sparkling rosé variant to reinforce its credentials as a wine alternative.

"With the phenomenal growth of rosé in recent years, adding this variant was the obvious next step," said marketing communications controller Amanda Grabham. "Our research shows Shloer satisfies a need not met by other adult soft drinks and this has opened up a whole new avenue for us."

New pack designs will highlight the fact the drink is free from preservatives and artificial flavours, colours and sweeteners.