Shloer stages someChampagne theatre

Shloer Celebrations has 50% more carbonation

Shloer is launching a premium non-alcoholic fizz with a Champagne-style cork-and-cage opening.

The Celebrations Pink Fizz and White Bubbly lines have 50% more carbonation than standard Shloer so deliver a Champagne-style ‘pop’ and a similar mouthfeel, according to brand marketing head Amanda Grabham. “The point is to create more theatre,” she said. “The trade has been very responsive in looking for alternatives to alcohol, as people still want to make it an occasion.”

The range (rsp: £2.99/ 75cl) will launch into 700 Tescos this month and into Sainsbury’s and Asda in September. The launch will be backed by promos and PR from September to November.