>>How shoppers interact with the canned fruit fixture

1 A rather neglected category with a loyal band of shoppers who spend time at the display looking around - there is nothing other than the cans to engage and encourage them to buy incrementally or try new varieties
2 Footfall changes at this time of the year with Christmas shoppers coming to the display, but again there was nothing to encourage them to visit during the rest of the year, such as PoS illustrating recipes and suggestions or tie-ins with other related products such as flans, ambient creams or jellies
3 Highlight the more exotic fruits and take cues from the chilled and ambient drinks categories