They most frequently cited meat products as needing clearer labelling in an FSA survey, although they ranked origin as a less important issue than price or food safety. Shoppers were still confused whether 'country of origin' referred to where animals were born, raised or slaughtered, or where the product was produced, it found.
Meanwhile a further FSA report on MHS governance claimed the relationship between the agency and the MHS is "plagued by distrust". The author, Jan Polley, claims she was repeatedly told that historically the FSA had not trusted the MHS, and the MHS in turn had not trusted the FSA or its stakeholders. "Several people I spoke to also characterised the relationship as one of parents and children, with the FSA seeing the MHS as a child."