Vin Direct, a display of wines from niche French wine producers, is the latest feature of The Wine Show London, which opens this week.
More than 40 winemakers from France will display a wide range of wines in the Vin Direct area of the consumer show (October 27-30).
The drinks industry is also being offered a 50% ticket discount to attend on Friday October 28 at the Business Design Centre in Islington.
Tim Etchells, MD of organisers Consumer Exhibitions, said: “The Wine Show will provide the trade with a fantastic opportunity to taste hundreds of wines.”