Processor Holmesterne Foods is launching a range of cooked shredded meats for the retail market.

It is offering additive and preservative-free shredded pork, duck, beef and chicken made with farm-assured meat. It claimed the meat was superior to the traditional diced product and was ideal for sandwiches, soups, salads and wraps.

"A standard dice may well shrink and look poor value, whereas shredded meat shreds naturally along the grain," said Kevin Hacking, Holmesterne's development chef. This gave a more tender product that looked better value for money, he added.