Bloody Mary mixer Big Tom is getting a dressing down for the on-the-move market.
James White Drinks is bringing out a smaller 125ml version of the spiced tomato juice brand which was recently granted a Royal Warrant for services as a mixer in Her Majesty's household.
MD Lawrence Mallinson said the new addition, which comes in aseptic Tetra Briks and can be stored without refrigeration, would be ideal for the snacking and foodservice categories.
Rsp will be around 55p.