Heineken France has appointed SHS Sales & Marketing to push UK sales of its Desperados lager.

Distribution for the tequila-flavoured beer had previously been contracted to Tiger Beer UK, but brand owner Heineken France reviewed the contract following S&N's acquisition of Tiger in January, appointing SHS last month.

"Many drinkers have discovered Desperados abroad and we want to capitalise on the trial and awareness in our target market," said Sebastian Urlik, Desperados export manager at Heineken France.

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