According to Sial organisers, fruit and vegetables ranks number three in the sectors of most interest to visitors, so they are putting it in the spotlight at this year's show.

For the first time at the show, a dedicated fruit and vegetable visitors' guide will be available, designed to help buyers optimise their visit. There is also a dedicated fruit and vegetables section, which includes a tailor-made programme of meetings with targeted buyers, and a design area, which features ideas from art and design students on how to encourage consumption.

Their creations, which will be on show in the fruit and vegetables area in Hall 6 and tested in action in La Cuisine du Sial, include a bag of edible marbles, a vegetable bouquet, moulded jelly fruits, a still life composition of white, icing-coated fruits, vegetable jewellery, and candy characters made from the coloured corn cultivated by the native American Indians.

Talks and round-table discussions in the Nutrition Agora programme include 'Fruit and vegetables for health: fresh and processed' and 'Successful fruit and veg campaigns'.