Bulmers is moving Sidekick, its single shot schnapps product, into a multipack to capitalise on pre-Christmas sales. The innovative single serve spirit introduced at the end of last year has won widespread listings. Bulmers said it had sold one million cases since launch. The selection pack has 16 pots, four each of orange, sour apple, vanilla and cranberry. It will retail at £9.99. Brand manager Ward Pauman said: "Sidekick is already popular for parties at home and the convenience of a selection pack at around 60p a shot should help to accelerate sales in the next two months." {{DRINKS }}

Topics