A Simple Defence for Men range is set to invade Nivea for Men's territory ­ the men's facial care category ­ with eight "no nonsense" products available from May. "The aim is to get more men into the market," said Oliver Devine, marketing manager for the 40 year old Accantia Health & Beauty owned brand. Designed to help men's skin combat the rigours of modern life, such as shaving and pollution, the range includes six core products: shaving foam; shaving gel; face wash; after-shave balm; intensive moisture and face scrub. There are two extras: skin tonic and nick heal'. Packaging is unfussy and masculine with short descriptors, ie wash', scrub'. Support focuses on the crimes' men do to their faces, with posters up in June, and ads in June issues of key men's titles. There will also be 600,000 postcards in healthclubs and tailored instore promotions on major accounts.Online activity takes off in September. A national cinema campaign in late summer will back the brand as a whole. A burst of TV advertising for the brand kicked off in February for eight weeks - In June, the Simple brand is expanding in the wipes category with new Oil Control Facial Wipes for removing make up and excess oil. {{MARKETING - P&P }}