Ocean Spray is backing the launch of a four-strong range of dried fruits with a £1m marketing campaign.
The products, which consist of cranberries on their own and also mixed with nuts and seeds, raisins and tropical fruits, have been designed for children’s lunchboxes and to add to cereals, yoghurts and salads. Each comes in a 40g single-serve pouch and a 170g re-sealable pack (rsp: 49p and £1.79 respectively).
“We’re expecting