simply fresh kitchen

Simply Fresh is set to launch new city centre and on-the-go formats in the next 12 months.

The city centre concept will focus on fresh food to go and feature the new Simply Fresh Kitchen, which Simply Fresh MD Kash Khera says will generate 50% of the store’s overall profit.

The smaller format, which is designed for stores under 700 sq ft, is optimised for customers who want access to healthier food and drink options on the move.