Caxton Wines has won off-trade listings for 250ml bottle versions of two of its Jacob's Creek styles. The format was introduced at the London International Wine Trade Fair this year primarily to boost distribution in pubs and bars. But the off-trade has also recognised the potential of single serve offerings. The Semillon Chardonnay (rsp £1.79) and the Shiraz/Cabernet (£1.99) are now being stocked by Sainsbury and Asda. Marketing manager Charles Marshall said: "Consumer research gives a clear understanding of our target audience, their wine drinking occasions, and the environment. The pack format provides a creative and friendly bottle format that fulfils consumer demand." {{DRINKS }}