The audit had failed to pick up on the highly successful launch pre-Christmas of the 24 Strongbow can pack and as a result the ­9% for the cider category, in the reissued data, was reduced significantly to ­5%.
Far more importantly, the value growth of Strongbow in the Nov/Dec ACNielsen audit is clearly shown at an outstanding 28% (from £12,722m to £16,222m), missing the Top 20 best performing brands by just a whisker.