Dr Oetker is introducing a new range of cake decorations in a bid to hit 50% share of the ingredients and decorations market.

The £228m German company predicts the six new products in Asda now will boost its 40% share of the ingredients and decorations category, which has seen sales leap 21.4% to £95.7m over the past year [IRI 52w/e 20 March].

The range comprises Glimmer Hundreds & Thousands, Mini Jazzies, Chocolate Stars & Moons & Hearts, Wafer Daisies, Chocolate Hearts and Giant Chocolate Stars (rsp: £1.29).