Ski is launching 99% fat free Ski Light Mousse in two flavours to capitalise on the demand for health conscious variety in the chilled dessert category. Passion fruit mousse over peach pieces and lemon mousse over mandarin pieces are aimed at 25 to 55-year-old women. Support kicks off in March with advertising in consumer lifestyle and women's magazines and the campaign will include sampling at Rosemary Conley roadshows. Advertising for the full Ski range follows later in the year. Fruit mousse is one of the fastest growing categories in the chilled dessert market, up 54% over the past year [TNS] with light variants outperforming standard ones. Rsp 99p for 125g. {{P&P }}