Confectionery company Glisten is overhauling its recently acquired Skinny Candy adult brand and is launching a new Sun-Maid snack line.
The company, which acquired a 50% stake in the eponymous low-calorie sweet company last September, is planning to roll out a six-strong reformulated range containing 99 calories a bag in time for summer, ceo Paul Simmonds told The Grocer this week.
"We have an exciting stable of young, relevant brands that we are now beginning to focus on and market pro-actively for the first time," said Simmonds.
The Sun-Maid Fruit Fingers line is to roll out in May, he said, with listings secured in Boots and Spar, and multiples to follow in autumn.
Simmonds said the company was focused on diversifying channels and was keen to make an impact in healthy vending and on forecourts. As part of the strategy, Glisten has secured a listing for Fruitus bars in 4,500 machines belonging to vending company Selecta.