Carlsberg-Tetley is ramping up its sponsorship of the England and Scotland Rugby teams by giving away tickets to Six Nations fixtures in 2004.

The promotion will be advertised on pack and through instore PoS using the ‘Thirst for Rugby’ campaign and coincides with the start of the Rugby World Cup next week.

A national outdoor ad campaign featuring the ‘Smoothest Drop’ and the ‘Rough Smooth’ slogans will reinforce Tetley’s association with the England and Scotland teams. The brand will also sponsor Talksport’s World Cup coverage.

Doug Clydesdale, MD of brands and sales at Carlsberg-Tetley, said: “As the official beer of both the England and Scotland Rugby teams, we have a unique range of activity that will offer exclusive prizes and experiences for Tetley’s consumers and rugby fans alike which will help draw people in store.”