Pernod Ricard this week unveiled a super-premium gin under its Beefeater brand to take on Bombay Sapphire and Tanqueray. Beefeater 24 is made to a recipe including botanicals such as Chinese green and Japanese Sencha teas. The ingredients...
Premium gin Bombay Sapphire is hoping to cash in on the cocktail craze with a new guide. It includes a set of splash-proof cocktail cards and will be sold in a pack containing a 70cl bottle of Bombay Sapphire.The brand’s senior trade marketing...
Bombay Sapphire is hoping to avoid Christmas price discounting, which it believes could damage the image of the brand, with the launch of an innovative gift pack.From November, 70cl bottles will be available in a bright blue tin featuring...
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