Slim-Fast is making its debut in the frozen ready meals arena with the launch of six new lines.
Unilever has developed the meals through its Birds Eye arm in a move that will see the brand go head-to-head with rival WeightWatchers.
The range, which includes Thai Chicken, Honey & Mustard Chicken and Chilli Con Carne, will be backed by a national TV and print campaign next year as well as instore PoS.
Unilever has developed the meals through its Birds Eye arm in a move that will see the brand go head-to-head with rival WeightWatchers.
The range, which includes Thai Chicken, Honey & Mustard Chicken and Chilli Con Carne, will be backed by a national TV and print campaign next year as well as instore PoS.
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