Schwan's is aiming for a bigger slice of the frozen pizza market by extending its Chicago Town range to include a thin and crispy variant.
Nine-inch Chicago Town Classic Thin and Crispy are rolling out to stores now, available in twin-packs price-marked at £2.98.
Three flavours kick off the launch Pepperoni Deluxe, Hawaiian and Cheese Deluxe. A spokesman said the newcomers were prompted by consumer demand for a Chicago Town thin and crispy pizza.
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