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Cadbury Trebor Bassett is set to reposition its confectionery brand Boost as an energy source for clubbers in a move that will bring it head to head with the likes of mighty energy drink Red Bull. Two new countlines, Boost Guarana for mental...
Cadbury has teamed up with music brand Popworld to offer consumers a chance to see pop idols Westlife and SClub7 at two exclusive private parties.
The competition will run on Cadbury's Dairy Milk, Flake, Twirl, Caramel and Wispa Bite countlines...
Manor Bakeries is staking a claim to cake's share of the snacking market by combining the clout of both Cadbury and Mr Kipling cake brands under the Cake2Go banner and investing £3m in support.
The countline cakes are being rolled out now,...
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