Diageo has launched new flavoured versions of its stalwart vodka Smirnoff.

Smirnoff Twist, which comes in Citrus, Raspberry, Vanilla and Orange variants, has been launched in Ireland and Northern Ireland accompanied by extensive instore marketing support.

The company said it currently had no plans to introduce it in Britain because the flavoured market was too small.

Further details in this week’s issue of The Grocer.