Guinness UDV is responding to consumer demand by introducing a 70cl version of its premium packaged spirit Smirnoff Ice (rsp: £3.65). Marketing director Pamela Bower-Nye said: "Consumers tell us this 70cl format enhances their perceptions of the brand and meets their needs for recreating at home the spirit of their best nights out." The big bottle will go into trade from next week. {{DRINKS }}