Reinforcing the growing trend towards more added value promotions the leading vodka, Smirnoff, is being made available in three limited edition gift tins. There is one style each for the Red, Blue and Black varieties of the brand and they will be available to major multiples, specialists and cash and carries. IDV brand manager Dave Smith said: "Last year's on pack Goldeneye' offer led to buoyant Smirnoff Red sales. For the 12 months to the end of August they were up 3%. "This latest added value instant reward will ensure the brand is the first choice this season." Prices of the styles will remain at £10.69 for the Red, £13.69 for the Blue and £15.69 for the Black.{{FOCUS SPECIALS}}