Guinness UDV has a new take on its If Smirnoff made­' multi media campaign. The drinks giant is building on the success of the humorous ads with a Christmas cracker version which is going on 2,000 poster sites. The execution features the kind of gift people would really like to find inside a cracker. It will be partnered by If Smirnoff made chilli sauce­' which features a Chinese dragon breathing fire. These back up the latest If Smirnoff made autocues' TV advertising for the brand which ran in the summer. The brand is being supported instore this month with a deal which brings the price of 1-litre bottles in England and Wales down from £15.29 to £13.69. In Scotland, the activity is concentrated on 70cl bottles which will retail for £1 off at £9.99. {{DRINKS }}