Lurpak butter company Arla Foods has recruited former Kimberly-Clark marketer Vanessa Smith to head up its BSM business unit. The post gives her responsibility for the Lurpak brand as well as the company's own-label portfolio of butters, spreads and margarines. She said: "Ability to connect with consumers through innovation will be the key to Lurpak's continued growth and ultimate goal of overall BSM category leadership." Smith started her career at Unilever and was marketing manager for Kimberly-Clark for the launch of its key Huggies nappies brand. {{PEOPLE MOVES }}