New Covent Garden Food Company is bringing out a range of fruit juice blends in a bid to invade smoothie territory.
The seven-strong collection, set to hit chillers next month,
will be backed by a £3.5m national advertising campaign - a sizeable chunk of the overall brand’s £8m marketing budget this year.
They follow the launch of chilled fresh sauces last month.
The collection features fresh fruit juice and purée combinations with a twist. These include Raspberry, Sweet Cherry & Mint and Banana Maple Syrup & Vanilla, as well as limited edition blends, which will rotate every season.
Rsp is £1.69-£1.99 for 250ml and £2.99 for 750ml.