Pringles is launching an on-pack promotion which it claims could wipe £640m off consumers’ holiday costs.
Brand owner Procter & Gamble has come up with a new promotion called ‘Get Ready’ which breaks from February 15 with 16 million promotional cans featuring special seals worth £40 off the cost of a break.
More than 100 brochures, including those from Airtours and First Choice, are linked to the promotion, with consumers able to redeem up to five seals. The promotion is part of a £1.6m support spend.