Chilled savoury snacks supplier Pork Farms Bowyers has launched a hand-held bar to tap into the on-the-go snacks sector.
The Pork Farms Snack Bar comprises seasoned pork sausagemeat, with a cream and mayonnaise coleslaw filling, coated in breadcrumbs.
The bar will only be available in the independent and c-store sectors, via distributor Kerry Foods, from June 24 (rsp: £1.09).
The launch should help to maintain growth of the pork pies to scotch eggs Pork Farms brand, which it said experienced 12% year-on-year sales growth over the past 12 months.
Pork Farm Bowyers’ marketing director, Gary Johnston, said: “We anticipate the snack bar will prove extremely popular with consumers looking for a product that is convenient, tasty and substantial.”