There have been major changes at the top of the brand chart this week. Three of last week’s top four - Birds Eye, Carling and Coca-Cola - have dropped out of the table.
McVitie’s has claimed the top spot with some excellent gondola end offers in Tesco, while Walkers and Cadbury re enter the chart in the top four spaces. Walkers has multibuy offers running on its 10-packs in Tesco and Safeway with displays also in Asda.
Fanta sneaks back into the top 10 with buy one get one free offers in Tesco and Somerfield. Quaker has also made a reappearance on the back of promotional activity running on Snack-a-Jacks.
Alcoholic drinks still have a significant presence in the top 10 with Carlsberg again the leading brand. Price promotions and bogofs in Tesco and Asda have helped it stay ahead of its rivals.
Tesco continues to stay out in front in the retailer fascia listings with Safeway providing its nearest competition. After threatening to knock Tesco off the number one spot last week, Sainsbury drops down the table to fifth place.