Sarah Hardcastle The uncertain future of snack giant Golden Wonder does not appear to have stemmed the company's creative juices. Both GW and one of its potential suitors, own label specialist Snack Factory, have announced new brands. Snack Factory, the Longulf subsidiary which is expected to take the famous GW name if its bid for the lion's share of the company is ratified by the Office of Fair Trading later this month, is launching four snacks under a new brand called Snappers. GW, meanwhile, is moving into the fruit snack arena with Fruitwonders. The four-strong range comprises two types of Smooths' ­ raisins covered in two yogurt flavours ­ and Bites' ­ cereal shells containing either lemon & lime or raspberry purée. All four, which come in 30g crisp-style bags, will retail at 39p. GW category marketing director Kirsty Taylor said the company had decided to move into fruit snacks because it was the fastest growing area in snacking. She added: "Consumer research also shows the GW name stretches easily into fruit snacks." GW's arch rival Walkers, meanwhile, is also awaiting the outcome of the OFT investigation into the breaking up of the Golden Wonder empire. It wants to buy the company's best-selling Wotsits brand, which would represent quite a coup for the Reading-based giant ­ Britain's biggest bagged snack maker. {{P&P }}