Mars is adding a new limited-edition Snickers bar to shelf to reinforce its Get Some Nuts message.

Snickers Maximus (rsp: 49p) is free of nougat, contains more caramel and peanuts than standard bars and rolls out to stores this week on a while-stocks-last basis. Brand ambassador Mr T will return to TV next month in a repeat of the tank advert.

The £1.5m ad push is part of a bigger £5m spend on Snickers for 2011.

Mars launched a More Nuts limited-edition Snickers last March, which just contained more nuts.