So Good has revamped its image in a bid to emphasise the health benefits of soya milk products. New graphics are featured along with health messages such as ‘Actively lowers cholesterol’, ‘Builds strong bones’ and ‘Helps maintain a healthy heart’.
The new look is being
splashed across Soya Chilled’s 750ml and one-litre Tetra Rex packs and one-litre Tetra Brik Aseptic Soya Life and Soya Chocolate UHT cartons. Sales and marketing director Martin Pamplin said soya had grown by 20% in value in each of the last three years, driven by the launch of chilled products and moved into the grocery mainstream
“All indicators suggest there is a great deal more potential,” he added.